Exit Survey Results

The September 2009 Exit Survey results are now available! The data collected provides visitor market information for use by Tourism Victoria and its industry members for making business and marketing decisions. The multi-page survey is administered three times a year, using a quota sample intercept methodology, at the Swartz Bay BC Ferries terminal, the MV Coho terminal, the Victoria International Airport, and Clipper Navigation. Four visitor publics are targeted: rubber tire (at the Swartz Bay terminal and at the MV Coho terminal), air travel (at the Airport), and foot passengers (on the Clipper).

Exit Survey Results – Oct 7, 2009

The July 2009 Exit Survey results are now available! The data collected provides visitor market information for use by Tourism Victoria and its industry members for making business and marketing decisions. The multi-page survey is administered three times a year, using a quota sample intercept methodology, at the Swartz Bay BC Ferries terminal, the MV Coho terminal, the Victoria International Airport, and Clipper Navigation. Four visitor publics are targeted: rubber tire (at the Swartz Bay terminal and at the MV Coho terminal), air travel (at the Airport), and foot passengers (on the Clipper).

Travel Trade Update – Sept 24, 2009

During the latter part of August, Doug Treleaven, Sales Manager, Travel Trade, visited key tour operators based on the East Coast, in conjunction with colleagues from Tourism British Columbia and Tourism Vancouver. Sales calls were made to 15 operators and destination training sessions were given to a total of 167 reservations agents.  

 

As well, on August 28, 2009, Tourism Victoria participated in Discover BC, an annual event sponsored by Tourism BC. At the event a 15 minute ‘new product’ presentation was made to 82 Receptive Tour Operators and airline representatives. Six tourism regions from around the province presented, including Vancouver, Whistler and Victoria. Victoria’s presentation was very well received, with particular interest in the growing amount of non-stop service available through Victoria International Airport allowing for additional itinerary planning.   

March 2009 Exit Survey – May 20, 2009

Tourism Victoria’s latest Exit Survey is now complete. Click here to learn more about where visitors are from, what they spend, what they do and much much more. The multi-page survey is administered four times a year, using a quota sample intercept methodology, at the Swartz Bay BC Ferries terminal, the MV Coho terminal, the Victoria International Airport, and Clipper Navigation.