TVI Industry Awards – Sept 24, 2009

Tourism Victoria’s Cooperative Marketing Campaign has been named the Multi-Faceted Advertising Campaign of 2009 at the Tourism Vancouver Island (TVI) Industry Awards. Announced last night at the 46th Annual TVI Conference and Annual General Meeting this award recognizes a business or organization for its innovative use of various forms of advertising mediums in a specific and targeted campaign that was successful in attracting travelling consumers to their business or organization and the Vancouver Island Region.

 

The Cooperative Marketing Campaign is a unique, partnership-based destination marketing initiative in which Tourism Victoria invited members to buy-in to a layered marketing program featuring special limited time packaged offers based on three different seasons.

Tourism Victoria’s Latest News – May 6, 2009

Tourism Victoria has launched a new spring travel promotion. Tourism Victoria will pick up the tab for the return travel on BC Ferries (car, driver and passenger) when visitors book a two night package in the Greater Victoria area with Tourism Victoria. The offer is valid for travel between May 1 and June 15, 2009 and must be booked no later than June 1, 2009; a limited number of packages are available.
 
The promotion is made possible by an innovative Cooperative Marketing Campaign consisting of 27 Tourism Victoria members and by a partnership with BC Ferries.
 
“This is a great example of what can be done when we all work together towards our common goal,” said Gialloreto. “We hope this promotion, in conjunction with our many other initiatives, will help add to our tourism traffic in May and June.”
 
“This is a wonderful way to entice visitors to come to Victoria,” said Scott Hoadley, President of the Greater Victoria Hotel Association. “The hotel community is excited to continue and strengthen our partnership with Tourism Victoria to bring visitors to this incredible destination.”
 
Ian MacPhee, Victoria’s Historic Inns, added: “Bed and Breakfasts have long understood the value of working together and it’s great Tourism Victoria is reaching across the business community and providing our visitors with more reasons to visit our beautiful city.”
 
Details about the limited time offer are available at www.itsvictoria.com or by phone at 1-800-663-3883.

It’s Victoria! – Apr 8, 2009

Thanks to the tremendous support and input from our member participants, the 2009 Tourism Victoria Cooperative Campaign, officially launches today!  Check out www.itsvictoria.com to view the special offers and deals.

Tourism Victoria will be adding to the value of these offers three times per year for six week targeted promotions.  These hard-to-resist value added offers have been created to drive over night visitation to Victoria with an urgent call-to-action and minimum night stay requirements. The primary markets for these promotions are Vancouver (lower mainland), Alberta (Edmonton and Calgary) and Seattle.

It’s Victoria! – Mar 25, 2009

Thanks to the tremendous support and input from our member participants, the 2009 Tourism Victoria Cooperative Campaign, officially launches today!  Check out www.itsvictoria.com to view the special offers and deals.

Tourism Victoria will be adding to the value of these offers three times per year for six week targeted promotions.  These hard-to-resist value added offers have been created to drive over night visitation to Victoria with an urgent call-to-action and minimum night stay requirements. The primary markets for these promotions are Vancouver (lower mainland), Alberta (Edmonton and Calgary) and Seattle.