Here’s the latest news from Tourism Victoria.
Tourism Victoria Launches Four New Videos on YouTube
Tourism Victoria is using a new medium as part of its 2009 digital strategy: YouTube.com. Tourism Victoria has launched four videos on YouTube.com, the leader in online videos. By creating unique and attention-grabbing videos, Tourism Victoria is taking advantage of YouTube.com’s world-wide audience to market our destination. The videos can be viewed by visiting www.tourismvictoria.com/videos or by searching “TourismVictoriaBC” on YouTube.com. Among the videos is “A Match That’s Nowhere To Be Found” a concept submitted by Graham Richard Parrish from the Camosun College School of Business during Tourism Victoria’s spring Student Video Contest.
“This cost-effective medium is significantly different than television, and therefore the creative had to be unique and non-traditional”, said Robert Gialloreto, President & CEO of Tourism Victoria. “With the viral nature of YouTube.com you never know what’s going to be popular and generate buzz. We are optimistic the variety of the videos we’ve produced will generate attention for our destination and additional web traffic.”
Sunshine Guaranteed? – ABSOLUTELY!
Tourism Victoria stands behind their guarantee! After raining 12.8mm on Sunday, April 12, 2009 – 0.3mm more than Tourism Victoria assured in the spring promotion Sunshine… Guaranteed, cheques for $500 have been issued to three booking parties.
Jennifer Harbin from Edmonton, AB, is one of those benefiting from the unusually heavy rainfall and she says the rain didn’t stop her family from seeing the city during their 3 night stay. “We had a nice time,” said Harbin. “We found lots of great things to do, it’s a wonderful city.” Harbin said that even though it did rain, they filled their time enjoying the scenery when the weather permitted, and enjoying the indoor attractions during showers. Harbin remarked she wasn’t sure she qualified, but is thrilled Tourism Victoria wrote her a cheque and loves the promotion.
“We are so pleased that visitors to Victoria are able to take advantage of this promotion,” said Robert Gialloreto, President & CEO of Tourism Victoria. “The short-term weather forecast calls for sunshine but it’s no secret that weather on the West Coast is unpredictable, and with the promotion running through the end of May, there’s lots of opportunity for everyone to take advantage.”
Details about the limited time offer are available by phone at 1-800-663-3883 or by visiting www.tourismvictoria.com/sunshine.
