New Christmas is here Marketing Opportunity

In addition to the advertising and promotional campaigns with CHEK News and CKNW Radio in Vancouver, Tourism Victoria is pleased to partner again this year with Black Press for an “Up-Island” Christmas campaign.

Booking deadline is November 12, 2009.  For details on this opportunity, please click here.

Please note, we are still accepting special Christmas room rates starting at $79, $99, or $129, Christmas events and things to do for toursimvictoria.com/christmas. 

Please submit your information to Destination Marketing Coordinator, Lacey Sheardown.

Member Exclusive Opportunities -Christmas is here Campaign – Oct 21

Tourism Victoria’s elves have been busy building the Christmas is here campaign and are delighted to invite you to participate in the three new opportunities:

 

1. Tourism Victoria will be running Christmas is here spots and CHEK News has offered our members the opportunity to advertise with them during this time at a highly reduced rate.

 

2. CHEK News and Tourism Victoria will be running a contest to enhance our exposure and we are seeking prize donations from our members. 

 

3. Tourism Victoria will be running a promotion with CKNW News Radio in Vancouver and we are seeking prize donations from our members for one grand prize package.

 

For details on these opportunities, please click here.  If you have any questions regarding the Christmas is here campaign, please contact Destination Marketing Coordinator, Lacey Sheardown.

Tourism Victoria Update – Jul 15, 2009

Tourism Victoria has a lot on the go, here’s a sample of the projects we are working on:

TV Commercials
Tourism Victoria launched a four week television campaign with Canwest Global stations in three key markets beginning July 13, 2009.  A 60 second spot will be airing twenty times on  these stations: CHEK Victoria (audience - Vancouver Island, Northern Washington and the Lower Mainland), Kelowna (audience – entire Okanagan Valley), and Kamloops (audience – entire Thompson Valley).
 
Kelowna and Kamloops Schedule:
2 spots in the Early Morning News per week/each station

3 spots in Weekday rotation per week/each station

 
CHEK Victoria Schedule:

3 spots in the Local Evening News per week

2 spots in Weekday Rotation per week

 
The “match” video from our recent YouTube videos has been re-worked as the creative and will drive traffic to tourismvictoria.com. This video has tested well with live audiences and is gaining views virally on the web.
 
The goal of this cost effective campaign is to reach our key short haul markets within B.C. and Northern Washington while once again surprising these audiences with Victoria’s playful side. The cost effectiveness of this campaign is due to Tourism Victoria’s growing relationship with CHEK TV and re-purposing the existing creative.

18th Annual DMC Golf Tournament – Jul 1, 2009

Tourism Victoria has just hosted their 18th Annual DMC Golf Tournament at Olympic View Golf Course on a bright and beautiful afternoon. The event was well attended by our members and we’d like to thank you all for your generous support!

Congratulations to our winners:
 
First – Olympic View Team
Second – Budget Rent a Car of Victoria Team
Third – CHEK News Team
 
A special congratulations to Jamie Reilly of the Westin Bear Mountain Golf Resort & Spa, Victoria for sinking a Hole-in-One and winning Green Fees for two to any GolfBC property in British Columbia.
 
A big thank you to all of our hole sponsors – we appreciate your support of Tourism Victoria and the tourism industry! Click here to view our sponsors. We look forward to seeing everyone out again next year!

Dine Around & Stay in Town Victoria – Jan 27, 2009

Travel to Victoria, B.C. to Dine Around & Stay in Town. Victoria’s most mouth-watering dining event of the year will take place from February 19th to March 8th, 2009.  Over 50 local restaurants will be participating in 2009.

Tourism Victoria and the Victoria branch of the BC Restaurant and Foodservices Association (BCRFA) invite you to attend the sixth annual Dine Around and Stay in Town event.

Participating restaurants offer three-course menus for $20, $30, or $40 CDN per person and are all paired with BC VQA wine suggestions. To make a good thing even better, some of Victoria’s hotels and accommodations will be featuring rates of $79, $89, $99, and $129 CDN.

View menus from 2009′s participating restaurants.

View the list of Stay in Town participating hotels & accommodations.

Dine Around And Stay In Town Gala Launch
The Times Colonist CHEK NEWS Dine Around & Stay in Town Menu Launch will be held Wednesday, February 18 from 5pm – 7pm at Harbour Towers Hotel. 345 Oswego Street.

Tickets are $30 + GST and are available at these outlets.

It’s time to start planning your visit to Victoria for the 2009 Dine Around and Stay in Town event!